The opinions below are those of the writer and not necessarily those of all NerdsinBabeland contributors. 

 

This weekend I spent a lot of time wanting to play Skyrim, but, being the GOOD WIFE that I am, I let my husband play MW3. Unfortunately Target was out of PS3 copies, it was pouring rain out and I bought it for 360. This meant that we both had new games on the 360 and couldn’t move one system into the bedroom (the first-gen 360 we have is living in the little one’s room because the controls for Lego Star Wars 3 are much better than on his Wii). So I sat on the couch crocheting and watching Misfits on Hulu (if you haven’t watched it go NOW it’s AWESOME).

Of course we all know that Hulu has commercials and one commercial jumped out at me.

Normally I just ignore commercials, but at the very end I noticed the brain soap. And immediately recognized it as one of the soaps from Luxury Lane Soap. I hopped on twitter and asked if this was so and was told that yes, it was her soap being included in the commercial. I.Was.Livid. I happen to know for a FACT that all of the soaps from Luxury Lane are made from FAR purer ingredients than Ivory’s. The fact that they would insinuate otherwise is UNACCEPTABLE!

They have taken beautifully crafted soaps made from actual pure ingredients and called them “un-pure”. Now I know that the laws are different than they used to be. Pepsi can take pot shots at Coke and vice versa, so I don’t know that it is illegal for Ivory to have taken these soaps from hard working, small time soap makers for their commercial. But it is certainly wrong for them to state in their commercial that the items are anything less than they are. Which is, pure, handcrafted soaps from the most environmentally friendly ingredients (at least in the case of Luxury Lane, as I am not familiar with the other soaps) available, made by individuals in their homes, or home shops, specifically FOR YOU.

Kylee Lane, owner and operator of Luxury Lane made the following video in response.

Lets compare ingredients; Ivory.com redirects you to facebook. They have no website of their own so I had to rely on Wikipedia for their ingredients.

Ivory: (http://en.wikipedia.org/wiki/Ivory_(soap)#Ingredients)

sodium tallowate and/or sodium palmate, water, sodium cocoate or sodium palm kernelate, glycerinsodium chloridefragrance, one or more of the following: coconut acidpalm kernel acidtallow acid or palm acid, and tetrasodium EDTA

 

Luxury Lane Soap (http://www.luxurylanesoap.com/so-what-s-in-it)

Organic Coconut Oil, Organic Palm Oil, Glycerin (vegetable origin), Purified Water, Sorbitol (from berries, moisturizer), Sorbitan Oleate (botanically sourced emulsifier), Soybean Protein, Certified Pure Essential Oils and Non-Phthalate Fragrance.

 

What’s that you say? Sodium Tallowate is RENDERED BEEF FAT? That’s just what I want I think of when I think “pure”. Oh baby, do you like my beef fat clean skin? Yes I am aware that most commercial soaps include this, this is why I only purchase soap from sellers who do NOT. I’m not vegetarian or vegan or anything of the sort (not that it is wrong if you are). I just don’t like the idea of washing my body with beef fat.

Now really, I don’t mind when the big dogs go after one another in their advertising. They have HUGE budgets and legal teams and such. These individual sellers do not. And it is horribly unfair of Ivory to be taking pot shots at them!

Please if you know any of the other sellers included in the video leave a comment and I will update this post so that everyone can go and purchase from THEM instead of Ivory. Let’s use the power of the internet and community for good and send a message to Ivory that we do not appreciate their marketing tactic.