You’ve seen the Espionage Cosmetics team at every con you’ve attended in the last 3 years. You’ve played with the tiny Jayne hats that top the Browncoats collection, and you’ve squeed over the facebook pics of Bonnie Burton and Felicia Day with the shadows as you sign up for giveaways hosted by your favorite bloggers. Here’s what’s next from your favorite purveyors of geek-chic cosmetics…
NAILED IT! On August 5, 2013, Espionage Cosmetics—the makers of hugely popular mineral make-up by and for nerds—launched a 30-day Kickstarter campaign (www.EspionageCosmetics.com/Kickstarter) for their latest product line, “NAILED IT!,” the world’s first nail-art line designed exclusively for nerds and lovers of all things glitter. 8 nerd-inspired designs are printed on high-quality, self-adhesive nail wraps that can be filed to a custom fit, with the potential to unlock up to 24 nerd-tastic designs. According to Espionage Cosmetics representatives, NAILED IT! is designed for “those of us who don’t have the time or talent to make our nails look like a Pinterest board.”
NAILED IT! is designed with you and your crazy eclectic, nerdy interests in mind. How about these gems: Cthulhu-inspired glitter tentacle wraps; turtle nails with glitter masks and googly eyes (googly eyes!); zombie nails dripping with glitter blood… and that’s just the first level of products available for pre-order on the Kickstarter.
Not just another Kickstarter. Espionage representatives say, “We know everyone is so tired of hearing about Kickstarter. That’s why we’re using this like a pre-order. Instead of rewards, you get the actual product, and help to fund the line for other customers.” Espionage Cosmetics is aiming for a goal of $20,000 in pre-orders with an “unlock achievement” feature, where sales past the goal unlock bigger rewards for all subscribers. As soon as the first achievement is unlocked, everyone who has ordered product at or above $100 automatically gets more nail-art—for free!—in their cart.
After the Kickstarter, for those who can’t make it to Espionage Cosmetics table at a convention, your best bet is to head over to ThinkGeek.com… they’ll be carrying the entire line in fall 2013.
The NAILED IT! Kickstarter includes products and rewards at every price point, from $15 to $10,000 and several points in-between. What does that get you? Some examples: $15 for a single nail-art set; $200 for a grab bag of Espionage Cosmetics products valued at $300; at $10,000 you can “Get Espionage’d.” At that level, you’re invited into Espionage Cosmetics design studios where the creative team (whose work has been published in Rolling Stone and other big-name publications) will design and shoot a photo concept for you, including professional wardrobe, hair, make-up, and graphic design. “This offer is ideal for people who are rebranding an existing product, getting started with a new business, or for anyone who just wants to live out an ultimate cosplay or fantasy photo-shoot experience.
Nerd-inspired designs, you say? Other NAILED IT! designs to look forward to include: Cats (“the Internet on your nails,” in high-quality photo format), chain mail, circuit boards, and full sets of glitter nails in versatile colors specifically designed for cosplayers (Black Widow? Wonder Woman? Covered). Espionage reps say they’re especially excited about the Nebula Nails set: wraps bursting with neon cloud
swirls and black holes. “You can find galaxy designs all over Pinterest and the Internet, but none of them are real, existing nebulas. We’re nerds and we like accuracy, so we scoured the night sky for the prettiest, coolest nebulas.”
Espionage Cosmetics: All girl, all nerd, all amazing. Espionage Cosmetics is a small, woman-owned business based in Tacoma, Washington, creating make-up for nerds, by nerds. “We’re a niche make-up company,” say Espionage representatives. “We have other things going on besides the perfect eyeliner. You’ll see us where we hang out, where our customers hang out. We’re at comic book stores and conventions.” …with the perfect glitter eyeliner, of course. Like you have to ask.
Founded in 2011, the company has seen enormous growth in their niche nerd market. In the last year alone, Espionage Cosmetics has expanded from a living-room operation to a Tacoma-based studio space with 3 fulltime women employees. Bi-monthly product launches and fully produced ad campaigns pour out of the studio manned by a full-time wardrobe master/cosplay expert, an interns and conventions coordinator, and the CEO/artistic director/marketing coordinator (her business card says Glitter Jedi).
NAILED IT! nail art is the latest Espionage Cosmetics product line, joining the newly released lip-gloss lines and the Espionage staple, “Everything Shadow,” a large range of mineral make-up colors that can all be used for 17 different cosmetic uses and counting. Everything Shadow has been featured on the Geeky Hostess, Fashionably Geek, and by popular youtube stars. Espionage also continues to draw clientele from high-profile Nerd Celebrities, including Bonnie Burton, Felicia Day, Chloe Dykstra from Heroes of Cosplay on Sci-Fi
network, and Ashly Burch (the voice of Tiny Tina on Borderlands 2).
Last words? Kickstarter pre-orders will be delivered in December 2013.